These past few months have left me breathless. The pace has been non-stop and the energy is moving so quickly I can almost feel the breeze. I’ve got lots to share and it will take several posts to fully catch up.
Today’s big news is that I am re-branding my jewelry business. Big World Studio will give way to Studio McManus. I won’t bore you with the details of the whys and hows. Suffice to say that after much soul searching and gnashing of teeth, I knew it was the right thing to do. My lizard brain wanted above all else to take the easy way out and ride the status quo train, but somehow I knew in my gut that change was needed.[SinglePic not found]
The to-do list that results from this name change and re-branding is truly staggering. However, I’m keeping my head down and tackling one chore at a time, making admirable progress as each scary item is checked off the ever-shrinking list.
Today’s big win is a rough version of the new logo. It’s not totally ready for prime time. I built it in Photoshop Elements, which just isn’t up to the task of creating a professional logo file. It is up to the task of helping me work through my vision and creating a version I can hand off to someone who does have the tools and knowledge to get the job done correctly.
If you’d like to follow the process, check back on the blog, or “like” Studio McManus on Facebook. Here’s the link: www.facebook.com/pages/Studio-McManus/132761083497174?sk=wall
November 13, 2011
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